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SOCIAL MEDIA EXPERIENCE

MARKETING MATERIAL & SOCIAL CONTENT DESIGN

SOCIAL MEDIA ACCOUNT MANAGEMENT

150TH HISTORICAL TIMELINE

Using Adobe InDesign and Photoshop, I designed a historical timeline highlighting the major milestones, events, and individuals in celebration of the school's 50th anniversary. The school's anniversary conveniently coincided with the university's 150th anniversary campaign as well.

ACCOUNT MANAGEMENT

I managed the social media accounts for the school's First Year Engineering department, Multidisciplinary & Interdisciplinary Engineering department, and the PhD department. Specifically, I worked with the Director of Communications to keep our Facebook, Instagram, and Twitter accounts up to date.

PURDUE LATINO CULTURAL CENTER

I designed a postcard for the Latino Cultural Center to thank sponsors after Purdue's Day of Giving event.

PURDUE LATINO CULTURAL CENTER

I designed flyers and Facebook banners on Canva to promote the weekly El Chisme Brown Bag lunch series event. Beyond the title and mandatory blurbs, I was given free reign over how to creatively interpret the themes for each week.

WRITTEN CONTENT CREATION

AP Style Journalistic Writing

B2B Content Marketing

STATWAX

Blog Content Marketing

At Statwax, I researched and wrote blog content about B2B marketing strategies. Our agency was expanding from only serving the higher education industry to B2B, and I was part of the team that spearheaded the internal marketing for our business expansion.

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I was also in charge of interviewing and writing spotlight articles on Statwax team members for internal marketing.

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**For more examples of my written work at Statwax, see my LinkedIn profile**

CITY543

News Articles and Features

During my time as an intern writer at City543, I had the opportunity to write feature stories and articles about various trending topics and events in Taiwan.

RELEVANT COURSE WORK

Campaigns

Writing Samples

Designs

MEDIA KIT - LAFAYETTE TRANSITIONAL HOUSING SERVICES (LTHC)

COM495

For my PR for Social Change class, my team and I created a media kit for our client, the LTHC, who serve the homeless community in the Lafayette area.

TREAT YO' MIND CAMPAIGN

COM478

For my Health Campaigns class, we created a Mindfulness campaign with the objective of increasing foot traffic as well as general awareness of the Mindfulness room at Purdue. In order to maximize effectiveness, we created a slogan for our campaign. I created a logo and flyers that would be distributed across campus.

MULTI-PLATFORM JOURNALISM

COM497

In my multi-platform journalism class, I created four different news packages throughout the semester. Packages one through three were created with a partner, where he focused on interviewing and filming while I worked with post-production editing as well as creating the script and web story in adherence to AP style writing. The fourth package was a solo project on magazine journalism writing.

PUBLIC RELATIONS WRITTEN ASSESSMENT

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This was a timed written assessment where I drafted a press release, a media alert, and several social media posts according to the assessment guidelines. (The social media posts were related to a private company so are not included below.)

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