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ADRIENNE LIN
PROFESSIONAL HISTORY
My Experience
DIGITAL ADVERTISING & CONVERSION RATE OPTIMIZATION INTERN
Aug 2019 - Dec 2019
• Built and optimized paid search and social advertising campaigns to generate leads, clicks, and conversions for clients on Facebook and Google Ads
• Optimized existing client campaigns by conducting custom audience targeting, bid adjustments, and ad copy A/B testing on Google Ads and Facebook Ads based on search terms reports and campaign audits
• Composed copy for search campaigns, display campaigns, and landing pages to improve conversion rate optimization
• Compiled weekly reports for clients based on Supermetrics data and campaign analyses
• Researched and wrote SaaS, B2B marketing, and employee spotlight articles for company blog
• Improved landing page user experience using Instapage, Lucky Orange heat map tracking, and A/B testing resulting in a 32% increase in traffic
• Implemented agile and scrum methodologies when creating landing pages for clients to target specific marketing funnels and client goals
• Wrote and edited all landing page copy to better target marketing funnels and increase traffic
MARKETING INTERN
Aug 2019 - Nov 2019
• Managed company’s Instagram, Facebook, and Pinterest accounts and created a social media calendar on Trello
• Developed and implemented company’s brand voice through social media content to increase audience interaction and sales
• Conducted A/B tests on Facebook and Instagram to compare paid versus organic post reach and engagement • Improved Pinterest impressions by 516%, saves by 191%, and link clicks by 115% in six weeks
• Collaborated with photographer to create compelling social media and print content during photo shoots
MARKETING AND COMMUNICATIONS INTERN - PURDUE UNIVERSITY SCHOOL OF ENGINEERING EDUCATION
Aug 2018 - Jun 2019
• Collaborated with Director of Communications and co-interns in promoting the school through social media
• Managed the school’s official Twitter, Facebook, and Instagram accounts to educate students on current events,
spotlights, and opportunities
• Assisted in re-branding of school's print and digital materials to align with the celebration of the 150th Giant Leaps anniversary campaign
• Designed historical timeline outlining history of the school in celebration of its 50th anniversary as well as the
University’s 150th anniversary to increase social media engagement with students and alumni
OUTREACH COORDINATOR - PURDUE UNIVERSITY LATINO CULTURAL CENTER
Feb 2018 - Dec 2018
• Designed banners and flyers to promote events through Facebook, Twitter, and Instagram
• Monitored center’s social media presence and Facebook Analytics to replicate successful promotions and events
• Increased visitor foot traffic through connecting new students to opportunities offered by center
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GUEST EXPERIENCE INTERN - INDIANAPOLIS MOTOR SPEEDWAY
May 2017
• Processed and greeted over 300 guest arrivals and VIP check-ins per day
• Improved foreign customer experience through multilingual communication
• Provided quality customer service by proactively and positively attending to guests and their needs
• Communicated with senior staff and management to improve employee relations with interns
INTERN WRITER - CITY543
May 2015 - August 2015
• Pitched trendy and relevant topic ideas to supervisors by utilizing fluency in Mandarin to expand research to Taiwanese blogs and news outlets
• Produced content including news articles and features in adherence to AP style writing through WordPress
• Recorded weekly Facebook and Google Analytics to track web traffic, top articles, and company’s web ranking
• Increased company’s web traffic and readership by producing frequent articles ranked in the top ten of the most viewed articles of the week